Black Friday & Cyber Monday – How It All Began
Thomas SchmidtBlack Friday ...
Every November, the internet transforms into a shopping paradise full of discounts: Black Friday and Cyber Monday have long been more than just buzzwords – they are a global phenomenon.
But where does this day, when it feels like the whole world is shopping, come from?
Its origin lies in the USA. Since the 1960s, the Friday after Thanksgiving has marked the official start of the Christmas shopping season.
People flocked to stores, cash registers jingled, and retailers finally started making a profit again – hence the name Black Friday.
For about a decade, the hype has also reached Germany.
What started as a tech sale can now be found in all industries – and of course at TOV, where you get 20% off all TOV items!
More information about Black Friday on Wikipedia.
Cyber Monday – the Online Shopping Event
The Cyber Monday brought the digital complement: the Monday after Black Friday, specifically for online shops.
Meanwhile, many brands celebrate an entire Black Week – and so does TOV!
Whether Hoodies, T-Shirts, Bags, or Accessories – all collections are now 20% cheaper. The discount is automatically applied at checkout!
And the best part: Every item is made in Europe, sustainably produced, and can be individually embroidered or printed.
→ Discover all Black Friday offers now
From Clearance Sale to Permanent Sale
In the past, people waited for summer or winter clearance sales.
However, since 2004, retailers in Germany have been allowed to offer discounts at any time – marking the end of fixed clearance sale periods.
But despite all the sales today: Black Friday remains the highlight of the year.
Nowhere is the anticipation for Christmas and gifts as great as it is now.
Gift Ideas with Style
Black Friday is not only the perfect time for bargains but also for meaningful gifts:
- 👕 Shirts & Hoodies – customizable with embroidery or print
- 🎒 Bags & Backpacks – sustainable and stylish
- 🧢 Caps, Beanies & Accessories – small highlights with character
Whether for friends, family, or your team – at TOV you'll find fashion with vibes, sustainably produced and uniquely designed.
Conclusion: Save Now, Gift Sustainably
Black Friday is more than just a shopping event – it's the kick-off to gift-giving season.
And this year it's doubly worth it: At TOV, you get 20% off all items – sustainable, fair, and with your individual touch.
👉 Shop & save now: Black Week at TOV


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